Rubicon had appointed IMA, where I was

employed as a Motion Designer, to launch a multi-media Summer campaign. The campaign launched Rubicon's new drinks range and promoted their new tagline "Made of Different Stuff".
 

The campaign rolled out across OOH, Social, web

video and BVOD. The intent was to capture a more

adventurous 16-34 audience with irreverent, humorous

one-liners and high-exposure, candid photography.
 

The video shown was used for BVOD and OOH, being

focused in major UK cities as a new line of

lower-calorie drinks rolled out across supermarkets.

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As Motion Designer, I created the edit based off of storyboards and a selected track. The photography was overlayed with kinetic text and motion graphics, with an animated lockup featuring the tagline "Made of different stuff" and product photography. 

https://www.marketing-beat.co.uk/2022/06/20/rubicon-unveils-made-of-different-stuff-summer-campaign/

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