Motion Design

City Tower Rebrand

https://JemMaybank.b-cdn.net/CT%20Motion%20Brand%20Guidelines.mp4

Client

City Tower

Animated Motion Brand Guidelines which were a key part of City Tower's rebrand.

Motion Brand Guidelines for Manchester's City Tower Development. A landmark 1960's building in Piccadilly Gardens providing mixed-used office space.

The rebrand, commissioned by Schroders Capital on behalf of OBI, where I was working at the time, aimed to revive the landmark Manchester building to provide iconic workplaces and views across the city.

The building's new motto ‘Backing the bold’, is embodied by the rebrand through a bespoke typeface and 60's-inspired colour palette. The building's circuit board-esque façade is also reflected in the branding, along with it's blocky grid-like structure.

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